About ALeRT Bettor Protection
About ALeRT Bettor Protection
ALeRT offers gambling operators a complete and practical tool to reduce and prevent gambling risk and harm for online and in-person customers.
About ALeRT Bettor Protection

The ALeRT BETTOR Protection System

Welcome to the ALeRT™ BETTOR Protection System, a Focal Research Consultants product based on over 20 years of peer reviewed research and industry testing. ALeRT™ offers gambling operators a complete and practical tool to reduce and prevent gambling risk and harm for online and in-person customers. ALeRT™ offers broad coverage for a full suite of products including pokies, video lottery, slots, electronic roulette, table games, sports betting, racing and others.

Introducing ALeRT™

In the following video Dr. Tony Schellinck will introduce you to the ALeRT™ BETTOR Protection System and how you can effectively use it to reduce gambling risk for your customers, your communities, and your business.


advanced algorithms

At the heart of ALeRT™ are algorithms that use a large inventory of decision-based variables to reliably identify at-risk customers who would otherwise not be visible to operators.

Monitor and evaluate

Using the ALeRT™ software operators can track the risk status of their customers, log interactions, evaluate player outcomes and track performance.

Help the right people

ALeRT™ proactively directs your resources to players triggering on a wide variety of play behaviours associated with at-risk gambling patterns. This allows staff to help the right people at the right time without bothering other customers.


ALeRT™ offers useful data and player performance tracking to help with regulatory reporting and meeting compliance standards.

Player Protection Software

ALeRT™ is an agile solution that can be easily adapted to conform to changes in products, markets and compliance.

Integrate with other systems

Detection for online and land-based products

Review play history and play behaviours

Record and manage player interactions

Evaluate impacts

Compliance and assurance reporting

Professional Training and Support

ALeRT™ BETTOR Customer Care

The ALeRT™ BETTOR Customer Care program offers staff proven strategies and resources for interacting with customers to prevent or reduce harm while complimenting and reinforcing other safer gambling initiatives.

Dashboard Essentials Training

Dashboard Essentials provides a set of video tutorials to introduce the various ALeRT™ Dashboards and functionality. The goal is to provide users with an understanding of the fundamentals so they are comfortable using ALeRT™ and can start exploring the site and using its many features and benefits.

Additional Support

ALeRT™ Demo and Walkthrough

Informative Brochures (Budgeting, Player Diary, Problem Gambling)

ALeRT™ Training Exercises

ALeRT™ is now deployed in over 400+ locations and is being adapted and tested for online gambling environments.

ALeRT™ News

Focal presenting at IAGR Melbourne 2022 on October 19

Focal CEO & President to present “Identifying EGM risk in real-time” at IAGR 2022 at 4:30 PM AEDT in Melbourne, Australia on October 19th.

Focal’s CEO, Director of Safer Gambling to Discuss the Future of Gambling Prevention at AGLC Symposium

Alberta Gaming and Liquor Control Commissions “New Opportunities” Insight Symposium.

Focal Nominated for Two Vixio 2022 Global Regulatory Awards

Focal is named a finalist for Vixio's RegTech Provider of the Year and Responsible Gambling Service or Solution Provider of the Year.

What People Are Saying

"Rank completed the cross-operator, collaborative trial of algorithms developed in partnership with Focal Research to detect potentially at-risk customers (or “gambler of interest”) in our casinos. The algorithms assess granular data on customer play and behaviour, allowing for a nuanced and data-driven approach to identification of risk of potential gambling-related harm. Following the trial we have worked in combination with other casino operators and Focal Research to develop further sophisticated algorithms that will allow assessment and detection of at-risk customers on our electronic roulette products. Data from the algorithms is delivered via an insightful dashboard, which has been rolled-out to all our Grosvenor venues."
"We have been using the ALeRT BETTOR Protection System at the Hippodrome Casino in London since 2018 as part of our suite of safer gambling services to identify and assist at-risk customers. Importantly it allows us to evaluate the results of the interventions. This has created a strong impact on our safer gambling program by allowing us to focus on interacting with those customers that are in need with proven results. ALeRT was easy to install and to use. It continues to improve and evolve with the addition of new models and player tracking features software. ALeRT adds value to our organization, allowing us to consistently stay on target with our safer gambling measures.”
The Hippodrome Casino London
"Since 2014, SkyCity has operated a predictive algorithm risk model created by Focal Research at SkyCity’s largest and busiest casino in Auckland, which analyses loyalty data as a tool to identify players who may be at risk from gambling harm. The algorithm was upgraded in May 2019 and again in June 2020 with the addition of Focal Research’s ‘ALeRT BETTOR Protection System’ software to enhance and improve SkyCity’s ability to identify potential at-risk gamblers. The ALeRT BETTOR Protection System software uses routinely stored customer data to create complex models for identifying and managing high-risk play (the algorithm) that otherwise may not be outwardly visible to operators or customers."
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